A Brand & Content Marketer with 5 years of experience, and a soft spot for making brands sound like people, not templates.
15+ brands across social, branding, campaigns, copywriting and content strategy. Toronto marketing grad, grew up across five countries (so I read a room fast).
Eager to collaborate and help your brand grow.
Fun facts about me nobody asked for
🗺️
Bermuda Triangle investigator
Swore I'd crack it as a kid. Maybe I still will.
🎬
Bollywood trivia champ
Early-2000s Hindi cinema. Try me.
🐶
doesthedogdie loyalist
The dog lives or I don't watch.
🧠
Fluent in obscure memes
My emotional support second language.
Nikita Sanyal
2026
Education
George Brown College · Toronto
PG Diploma, Marketing Management (Digital Media)
Top 1% · GPA 3.67 · Dean's List, both terms
VIPS, IP University · Delhi
BA (Hons), Journalism & Mass Comm · 88%
Skills
Brand strategy & positioning
Narrative & content development
Consumer insight & trend analysis
Campaign ideation & execution
Social & creator marketing
Short-form video production
AI-assisted content & prompting
Experience
SushiNoqu · Branding & Content
2026 to now
Conscious Chemist · Senior Creative Strategist
May–June 2026
Robert Rose Books · Marketing Comms Consultant
Aug 2024 to now
LBB · Brand Concierge · Celebfarm · Content & Social
2022–23
Broadcast Beauty · Content Strategist
2021–22
Social Panga · Creative Consultant
2020–21
Tools
WordPress · Hootsuite · GA4 Google Ads · Meta Ads Manager Mailchimp · Klaviyo · HubSpot Meltwater · Microsoft Office Claude · Midjourney · NotebookLM · Jasper
Two hires in one: the writer who finds your brand's voice, and the operator who gets it live, on time.
🔎
Research & Audience
Audience, category, competitors. I dig before I write a word, so it's aimed, not guessed.
📱
Across Every Platform
Instagram, web, email, ads, long-form blogs. Each in its own native language.
⚡
Quick Turnarounds
Fast, still without the typos. Sharp today beats perfect next month.
📊
Data, Then Nudge
I read what's working and what's flopping, then tune the message till it clicks.
🤝
Across Departments
Designers, agencies, growth, product and ops, moving as one team.
🗂️
Projects, Start to Finish
Brief, calendar, timeline, budget. I own it and keep it on the rails.
Nikita Sanyal
2026
Featured Work
Portfolio
Brand & Content Marketing
2026
Branding & Content | SushiNoqu
Brand & Content Marketing
SushiNoqu Content
Social, end to endContent strategyReelsDesignWhatsApp retentionCreator outreach
Their whole feed, start to finish. I plan the calendar, design the posts, shoot, script and edit the reels, and hit publish.
I also write the WhatsApp messages that bring people back, reach out to creators for collaborations, and own the content strategy across the website and socials.
20+ Meta creatives, written and art-directed. I never ship one version of an idea. Each concept goes out as a set: different hooks, different formats, the same offer underneath.
Then I read what actually happened. The numbers tell you which hook people stopped for, so the next batch gets built on those. All of them cleared 2× the benchmark ROAS.
Click any sample to open fullscreen · scroll for more →
Nikita Sanyal
2026
Social & Content | Robert Rose
Brand & Content Marketing
Robert Rose, end to end.
Social, end to endCalendarORMAuthor approvalsCross-postingAug 2024 to now
I own Robert Rose's social end to end: the calendar, the reels I script and edit, the carousels I conceptualise, design and caption, the ORM, the crossposting. And the half nobody sees, which is briefing the recipe shoots on themes and concepts, directing the voiceover artist, and chasing approvals from a whole house of authors.
Click any sample to open it live ↗ · scroll for more →
CampaignConcept to liveSocial · Meta ads · Web · Email · RCS5 million products sold
Conscious Chemist had just sold its five millionth product. The obvious move is to run a sale. We ran a thank you instead, and built the whole thing around giving the milestone back to the people who put it there.
The reframe
A thank you, not a sale.
Five million is the brand's number. Gratitude turns it into the customer's.
The give-back
Say it with something they can hold.
Offers and giveaways across the range, so the thank you cost us something. A caption is cheap. A gift isn't.
The community
Five million people, not units.
Content built around the regulars behind the number, so customers felt like family, not a total.
The rollout
One thank you, every channel.
Social, Meta ads, web, email and RCS. Every touchpoint the brand had, carrying one message.
Click any sample to open fullscreen · scroll for more →
LaunchLisen Skincare, 20224-week arcInfluencer + organic+15k followersSales lift on featured products
Lisen was months old with barely an audience, and the category was still selling acne as a flaw to erase. So we built the launch on skin neutrality instead. Every week carried emotional, educational and product content, but the balance moved on purpose: feelings first, then the science, then the products, so the sell was earned rather than assumed. Conceptualised, planned and run by me at Broadcast Beauty Consultancy.
Week 1 · Emotional-led
"It's Just Acne"
Normalise it. Take the shame out of the room before anyone tries to sell anything.
Week 2 · Education-led
"Kind To My Acne"
The types of acne, what causes it, and what helps beyond a bottle.
Week 3 · Product-led
"My Acne Deserves Care"
Now the range takes the stage. Kindness on its own doesn't clear skin.
Week 4 · All three
"I Got Acne And It's Okay"
Feeling, science and product together. Acne is part of the story.
Click any sample to open fullscreen · scroll for more →
Nikita Sanyal
2026
Activation | Robert Rose
Brand & Content Marketing
Holiday Giveaway.
ActivationRobert RoseMulti-authorCommunity-ledTwo seasons and counting
A publisher has two audiences that almost never meet: the readers who follow the house, and the fans who follow each individual author. The holiday giveaway is the one moment in the year I get them all into the same room, and everyone walks away better off.
The insight
Two audiences, one room.
Readers follow the publisher. Fans follow the author. The two crowds barely overlap, so the giveaway introduces them.
The holiday spirit
Give, don't sell.
December is the one month a brand can be generous without it reading as a tactic. So we give the books away.
Author relations
Good for the authors, too.
Every author gets a moment in front of the house's audience, and in front of each other's. The relationships stay warm.
The payoff
It became a tradition.
Two seasons and counting, and the authors keep coming back for it.
Before the reels and the captions, there is a brief and an argument. Two campaign decks, open to read.
Strategy
Brand & Content Marketing
2026
Strategy | Conscious Chemist
Brand & Content Marketing
The deck that got me hired.
A 24-hour assignment: a three-month sale calendar, two go-to-market launches, six ad concepts and a LinkedIn point of view. This is what I sent back. They hired me, and then I ran the 5 Million Glow Sale.
The reframe
Dandruff is not a hygiene problem.
The category sells it like a laundry stain, something to wash out. It is a disrupted scalp microbiome, and no Indian D2C brand owned that idea. So the range became a Scalp Reset, not another anti-dandruff shampoo. A ₹2,400 Cr category, and everyone was still shouting the same thing.
The step you skip
Don't sell the SPF. Sell the step.
Indian women already layer sunscreen under BB cream every morning. They are not waiting to be convinced about SPF, they are sold. So the tinted sunscreen sells the thing they actually want back: one product, one application, done.
The point of view
Tested on skin that isn't ours.
The Fitzpatrick scale was built in 1975 to study fair, sun-sensitive skin. Most Indians sit at types III to V. Most products were tested on I to III. That gap is where a lot of Indian skin problems begin, and it is a POV a skincare brand should be loud about.
A friend of mine was handed this brief. We got talking about it, I got a little carried away, and I ended up building all three campaigns out purely for the fun of it: the insight, the films, the activation, the media plan, and the one number that would prove it worked.
Zepto × Spotify
Bhej Do, With Love
We were raised to show love, not say it. We send the mithai instead of calling. Spotify hands you a feeling in three seconds, Zepto hands you the thing in ten minutes. Same job. So for one weekend the two apps swap skins, and both grow a button that says bhej do.
The cultural property
oK-POPped
Stan. Snack. Repeat. India's biggest K-pop carnival, thrown by the app that already sells the entire Korean basket. The event creates the craving, and the Seoul Food store inside the app keeps feeding it long after everyone goes home.
Diwali
Maa Ki Diwali Aaram Wali
At every Indian festival the load lands quietly on the mum. She is the only person at her own Diwali who never sits down. So Zepto empties her list and she goes off duty. Costed at ₹3.5 cr, and measured on the one thing that proves it: gifting orders sent to a mum.
